Tonight, the Discovery Channel premieres Huntwatch, documenting much of our founder Brian Davies’ 50-year-fight against the Canadian seal cull. Narrated by Ryan Reynolds and produced by IFAW, the film takes a graphic and inspiring look at the decades-long battle for seals, featuring first-hand stories from Brian, and many of the activists who have followed in his footsteps.

Huntwatch highlights incredible success in 1987 when Brian’s work finally provoked a ban on the killing of whitecoats – new-born seals pups – named and recognized by their fluffy, white coats. That victory saved more than 2.5 million seals, and is one of the greatest achievements ever achieved in animal welfare.


Heartbreakingly, the Canadian government still allows and subsidizes hunters to kill seals older than eleven days. Alone on the ice, weaned from their mothers, these abandoned baby seals are an easy target for hunters and are killed violently, clubbed with primitive weapons such as wooden bats and hakapiks – poles with a metal spoke on the end.

These torturous methods leave many seals injured, but not dead. Wounded babies try to escape but become lost under the ice, left to die or drown in agony. Some are shot with long distance rifles, left to bleed to death on the unstable ice. Some are skinned alive.

IFAW founder, Brian Davies, on the ice holding a harp seal pup.

Brian’s fight to end this brutal hunt has lasted for more than 50 years. Please do just three things this week and stand beside him in this fight:

  1. Watch Huntwatch on Discovery at 10pm Eastern / 9pm Central tonight – Thursday 22nd September.
  2. Join the boycott of Canadian fish products and share it with the world.
  3. Make a donation and help Brian return to the Canadian ice to end the hunt once and for all.

Make a donation


Together we will end the Commercial Canadian Seal Hunt.

Sealwatch 1989. Photo: IFAW Founder Brian Davies and wife Gloria holding an adult seal.